WEEK 1
Grow Work
“homework”
Given: Tuesday, July 12th
Due: Saturday, July 16th,
Homework for Saturday
• Customer Validation - 400 conversations
• 50 conversations / week for 8 weeks
– If you don’t have a product, you need to have MORE
conversations… you don’t want to waste time & money BUILD
the wrong thing.
• You need to see who your COMPETITION is. You have competition,
even if it’s non-consumption.
– If you do have a PRODUCT, still have those conversations and try
to see if people are interested in it.
• What are they doing or NOT doing to solve or not solve the problem.
• Also, see who YOUR competition is, and how are they selling?
• 1 minute version of your pitch.
• Tweetable version of your pitch.
Coming Up
• Patents, Copyrights, OpenSource, Oh My!
– Provisional, Utility, Design, Trademarks, Tradesecrets, etc.
• Finding Your Customers
– Customer Jobs, Pains, Gains & Profiles
– Customer Co-creation, Authentic Demand
• Industrial Design, Manufacturing, Distribution
– Building your Article 0, early prototypes, estimating
costs
– Proof of Concept, Proof of Technology, Proof of
Principles
Book List
Page 1, Amazon Affiliate Links
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Alex Osterwalder – Business Model Generation
Alex Osterwalder – Value Proposition Design
Tim Ferriss - 4-Hour Work Week
Eric Ries - Lean StartUp
Steve Blank – StartUp Owners Manual
Robert Kegan - Immunity to Change
Daniel Kahneman – Thinking, Fast and Slow
Seth Godin – Linchpin, Are You Indispensable
Book List
Page 2, Amazon Affiliate Links
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Seth Godin – All Marketers Are Liars
Seth Godin – Do the Work, Overcome Resistance
Seth Godin – Tribes: We Need You To Lead Us
Seth Godin – The Icarus Deception
Seth Godin – Permission Marketing
Seth Godin – Poke the Box
Seth Godin – We Are All Weird