Lubin School of Business
Bachelor of Business Administration
MARKETING MAJOR WORKSHEET
Name: ______________________________
Chart of Required Business and other Prerequisite Courses
MAR 250
MAR 351
MAR 343
MAR 331
MAR 332
MAR 322
FIN 260
MAR 452
MAR 443
MAR 499
MAR 459
MAR 321
MAR 345
MAR 346
MAR 348
MAR 445
FRESHMAN YEAR
Students must complete 100-level courses and a Learning Community as early as possible in their
degree program.
First Semester
Second Semester
CIS 101
ECO 105
ENG 110*
MAT 104
BUS 150
ECO 106
ENG 120
MAT 117
*Appropriate English determined by placement
SOPHOMORE YEAR
Students must have completed 32 credits to take 200-level courses and 48 credits to take 250/260-level
courses.
First Semester
Second Semester
ACC 203
ACC 204
COM 200
ENG 201
Found. Sci. w/Lab MAR 250
LAW 101
MGT 250
JUNIOR YEAR
Students must have completed 64 credits including ENG 120, MAT 104, MAT 117, ECO 105-106 and
ACC 203-204 to take 300-level business courses. Two Writing Enhanced (WE) courses and one
Civic Engagement (CE) course are required.
SENIOR YEAR
Students must have completed 96 credits to take 400-level courses.
9/12-8/13
MGT 490, MAR 499
Other Remaining Major,
Core & Elective Courses
BBA DEGREE / MARKETING MAJOR
LIBERAL ARTS AND SCIENCES (59 Credits)
UNIVERSITY CORE (minimum 44 Credits req.)
Foundation Requirements (19-28 crs)
ENG 110 Composition (Can test out)
ENG 120 Critical Writing
ENG 201 Writing in the Disciplines
COM 200 Public Speaking
MAT 104 Finite Mathematics
Foundation Science Course w/Lab
Computing: CIS 101 or TS 105
Second Language Proficiency (0-6 cr.)
Two Language courses* selected from:
ARA/ASL/CHI/FRE/ITA/JPN/POR/RUS/SPA
Students starting a new language
must complete 101 and 102
0-3
4
3
3
3
3
3̶4
BUSINESS CORE (29 Credits)
BUS 150 Contemp. Business Practice
ACC 203 Financial Accounting
ACC 204 Managerial Accounting
3
4
4
( Prerequisite: ACC 203)
LAW 101
MAR 250
MGT 250
FIN 260
Business Law I
Principles of Marketing**
Managerial & Org. Concepts
Financial Management
3
3
3
3
( Prerequisite: ECO 106, MAT 104, 117,
ACC 203, Pre/Corequisite: ACC 204)
MGT 355 Mgt. Sci. & Prod. Mgt. Concepts
3
(Prerequisite: MAT 104, MAT 117)
0-3
0-3
MGT 490 Business Strategy
3
(Prerequisite: 26 crs. Business Core)
*See second language placement policy.
Areas of Knowledge (AOK) - Min 25 credits
Students may take a maximum of two courses with the
same disciplinary prefix within the Areas of Knowledge.
With approval, a student may complete an in-depth
sequence of courses. See Lubin adviser for more details.
Western Heritage-WH
(formerly AOK 2)
WE
3
3
World Traditions & Cultures-WTC
MAJOR REQUIREMENTS (24 Credits)
Marketing Core (6 Credits)
MAR 322 Marketing Research
3
MAR 499 Advanced Marketing Mgt.
3
Concentration (18 Credits):
Choose one of the following two concentrations: Global MAR
MGT or Adver & IMC. See attachment for details.
3
3
3
3
3
3
(formerly AOK 3)
3
3
Humanistic & Creative Expressions-HCE
**MAR 250 is calculated in major GPA.
A minimum 2.00 major GPA is required for graduation.
OPEN ELECTIVES (16 Credits)
(formerly AOK 4)
WE
3
3
UNV 101 # or Open Elective
Analysis of Human, Social
& Natural Phenomena- HSN
(formerly AOK 5)
ECO 105 (See below)
MAT 117 (See below)
3
4
1
3
3
3
3
3
Total Credits = 128
# Transfer students are exempt from UNV 101.
Lubin Foundation Requirements (3 Credits)
ECO 105 Macroeconomics
ECO 106 Microeconomics
MAT 117 Elementary Statistics
3 (§)
3
4 (§)
REQUIRED CORE LEARNING EXPERIENCES
Select any courses w/attribute: LC, WE, CE. Credits applied to
AOK Core, Bus Core, Major, Liberal Arts & Sci. Elect. or Open Elect.
One Learning Community (LC)
(prerequisite: MAT 104)
*
(§) ECO 105 + MAT 117 (7 Credits) are applied
Two Writing - Enhanced Courses (WE)
to the Area of Knowledge (HSN) See above .
*
*
LIBERAL ARTS & SCI. ELECTIVES (3-9 Credits)
3
3
3
One Civic Engagement & Public Values Course
(CE) (formerly AOK 1)
*
9/12-8/13
MARKETING MAJOR
Recommended Full-Time Program Sequence
First Year
First Semester (16 - 17 Credits)
UNV 101 First Year Seminar
CIS 101 Introduction to Computing
ECO 105 Macroeconomics
ENG 110 Composition or
ENG 120 Critical Writing*#
MAT 104 Finite Mathematics
AOK Course#
Second Semester (16-17 Credits)
Cr P T
1
3
3
3/4
3
3
BUS 150 Contemp. Business Practice
ECO 106 Microeconomics
MAT 117 Elementary Statistics
ENG 120 or AOK Course#
#
AOK Course
Cr P T
3
3
4
4/3
3
# Or Freshman Learning Community. One Learning
Community is required for graduation. It is
expected that most students will take a Learning
Community in the first year.
*Appropriate English determined by placement.
Second Year
First Semester (16 Credits)
ACC 203 Financial Accounting
COM 200 Public Speaking
LAW 101 Business Law I
Second Language Course
Foundation Science Course w/Lab
Second Semester (16 Credits)
Cr P T
4
3
3
3
3
ACC 204 Managerial Accounting
ENG 201 Writing in the Disciplines
MAR 250 Principles of Marketing
MGT 250 Managerial & Org. Concepts
Second Language Course
or Liberal Arts and Sci. Elective
Cr P T
4
3
3
3
3
Third Year
First Semester (15 Credits)
Major Concentration Course
FIN 260 Financial Management
MAR 322 Marketing Research
AOK Course** (WE)
AOK Course
Second Semester (18 Credits)
Cr P T
3
3
3
3
3
Cr P T
Major Concentration Course
3
Major Concentration Course
3
MGT 355 Mgt. Sci. & Prod. Mgt. Concepts
3
AOK Course or Liberal Arts and Sci. Elective 3
AOK Course**(WE)
3
Open Elective
3
**Complete two Writing Enhanced (WE) courses and one Civic Engagement (CE) course which satisfy AOK Core,
BUS Core, Major, Liberal Arts & Sci. Elective, or Open Electives.
Fourth Year
First Semester (15 Credits)
MGT 490 Business Strategy
Major Concentration Course
Major Concentration Course
Liberal Arts and Sci. Elective
Open Elective
Cr P T
3
3
3
3
3
Second Semester (15 Credits)
Major Concentration Course
Cr P T
3
MAR 499 Advanced Marketing Management
3
Open Elective
3
Open Elective
3
Open Elective
3
Total Credits = 128
This worksheet is to be used as a guide in planning your registration to ensure proper sequencing of courses. Adjustments
in the recommended course sequencing may be made provided course and class standing prerequisites are satisfied.
Students may take fewer credits per semester and take courses in the summer sessions.
P=Pace Credits
T=Transfer Credits
9/12-8/13
MARKETING MAJOR
Bachelor of Business Administration
AREA OF CONCENTRATION: All students in Marketing must take the following courses: MAR 250
(a Business Core requirement) as well as MAR 322 – Marketing Research and MAR 499 – Advanced
Marketing Management. In addition, all students are required to take one course in international marketing.
The following international marketing courses will satisfy this requirement: MAR 351 – International
Marketing, MAR 352 – International Advertising, MAR 356/MAR 357 – International Marketing Field
Study, or MAR 459 –International Marketing Seminar. Students majoring in Marketing may choose one of
the following two concentrations. Each concentration consists of certain required courses and two or three
marketing elective courses. Students should consult with their major faculty advisor or the Marketing
Department Chair or Undergraduate Program Chair for assistance in selecting elective concentration
courses. Please refer to the Course Descriptions Section of the online Undergraduate Catalog or Class
Schedule for a complete listing of all marketing courses, descriptions, and information on when they will be
offered. All courses listed below are three credits.
AREA I: Global Marketing Management
(18 credits required)
Credits
Required Concentration Courses:……....12
MAR 331 Managerial Marketing
MAR 332 Selling & Sales Management
Choose ONE of the following two courses:
MAR 321 Fundamentals of Adv. & Promo.
MAR 323 Consumer Behavior
Required Int’l Marketing Course: ….…….3
AREA II: Advertising and Integrated
Marketing Communications (IMC)
(18 credits required)
Credits
Required Concentration Courses:..………9
MAR 321 Fundamentals of Advertising &
Promotion
MAR 345 Media Planning & Buying
Choose ONE of the following two courses:
MAR 323 Consumer Behavior
MAR 331 Managerial Marketing
Required Int’l Marketing Course: ….…….3
Select ONE course from the following
International Marketing courses:
MAR 351 International Marketing
MAR 352 Int'l Advertising & Promotion
MAR 356/357 Int'l Marketing Field Study
MAR 459 Int'l Marketing Seminar
Select ONE course from the following
International Marketing courses:
MAR 351 International Marketing
MAR 352 Int'l Advertising & Promotion
MAR 356/357 Int'l Marketing Field Study
MAR 459 Int'l Marketing Seminar
Elective Concentration Courses:.….….......6
Senior Advertising Requirement.……...…..6
Select any TWO Marketing courses. The following
three options of paired courses are recommended:
Choose one of the following two options:
 Advertising Team Workshop
MAR 346 Advertising Team
Workshop I (Fall) and
MAR 348 Advertising Team
Workshop II (Spring)
OR
 MAR 445 & MAR Elective
MAR 445 Advertising & Communications
Strategy (Fall & Spring) and
any One Marketing elective course
MAR 343 Direct Marketing
MAR 443 Database Marketing
OR
MAR 344 Customer Relationship Mgt.
MAR 349 Strategic Internet Marketing
OR
Any TWO additional International Marketing
courses from the list above.
9/12-8/13